It is my pleasure to comment on two very interesting papers. While very different in orientation—with the Boeing, Harten and Sanchez-Moyano (2022) paper addressing the search…
The process of buying and selling houses is complex and uncertain, with many opportunities in the market for improvement. Smart entrepreneurs and innovative companies around…
W01-2: Production home building companies infrequently invest in primary consumer market research. In the unusual instances when home builders do conduct consumer…