Frederick Abernathy, John Dunlop, David Weil, William Apgar, Kermit Baker, Rachel Roth
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February 28, 2004
W04-3: The past several years have seen dramatic changes in the distribution of residential building products, particularly as it relates to dealers serving homebuilders…
W01-2: Production home building companies infrequently invest in primary consumer market research. In the unusual instances when home builders do conduct consumer…
Kimberly Vermeer, Josephine Louie
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January 1, 1997
In the 1930s and 1940s, mobile homes were viewed as recreational housing and were indeed highly mobile. The original intention of manufacturers was to provide temporary,…