It is my pleasure to comment on two very interesting papers. While very different in orientation—with the Boeing, Harten and Sanchez-Moyano (2022) paper addressing the search…
W07-9: The goal of planning is to anticipate and to guide. Anticipating is a best guess based upon an understanding of the past. Guiding is making a set of choices about…
W01-2: Production home building companies infrequently invest in primary consumer market research. In the unusual instances when home builders do conduct consumer…