W11-3: While interest in sustainable residential development and construction has increased, aligning markets to these goals is highly challenging. Useful information…
W01-2: Production home building companies infrequently invest in primary consumer market research. In the unusual instances when home builders do conduct consumer…
Kimberly Vermeer, Josephine Louie
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January 1, 1997
In the 1930s and 1940s, mobile homes were viewed as recreational housing and were indeed highly mobile. The original intention of manufacturers was to provide temporary,…