Jennifer Molinsky, Samara Scheckler, Bailey Hu
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May 22, 2023
As digital technology transforms housing markets, production, finance, and energy efficiency, it also has the potential to reshape the residential experience. Domestic…
Ivan Rupnik, Ryan E. Smith, Tyler Schmetterer
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November 22, 2022
For much of the twentieth century, architects, builders, developers, economists, and policymakers have pursued the “dream of the factory-made house”. The hope was that the…
W01-2: Production home building companies infrequently invest in primary consumer market research. In the unusual instances when home builders do conduct consumer…