Jennifer Molinsky, Samara Scheckler, Bailey Hu
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May 22, 2023
As digital technology transforms housing markets, production, finance, and energy efficiency, it also has the potential to reshape the residential experience. Domestic…
The process of buying and selling houses is complex and uncertain, with many opportunities in the market for improvement. Smart entrepreneurs and innovative companies around…
W01-2: Production home building companies infrequently invest in primary consumer market research. In the unusual instances when home builders do conduct consumer…