Jennifer Molinsky, Samara Scheckler, Bailey Hu
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May 22, 2023
As digital technology transforms housing markets, production, finance, and energy efficiency, it also has the potential to reshape the residential experience. Domestic…
John Campbell, Howell Jackson, Brigitte Madrian, Peter Tufano
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August 31, 2010
MF10-12: The recent financial crisis has led many to question how well businesses deliver consumer financial services and how well regulatory institutions address…
W01-2: Production home building companies infrequently invest in primary consumer market research. In the unusual instances when home builders do conduct consumer…